Green Website Design and Online Marketing
Everywhere you look you see marketing, you can’t avoid it. Newspaper ads, magazine ads, billboards, fliers, television and radio – they are everywhere and they all use our limited natural resources. Many of these will end up at the bottom of a landfill one day as trash never to be reused and this is where being green with your advertising is so very important.
Traditional advertising uses natural resources, is wasteful and generally ends up as trash in a land fill or worse, in the ocean. Online marketing and custom green web design uses no paper, no oil and it won’t end up littered in the streets in the end. Once an online ad is done, it is simple deleted and nothing is wasted or destroyed in the creation, during the life of or end of a green web design.
What if there is a carbon footprint from a website? How can a website with a carbon footprint be truly green in every way? By using carbon credits or carbon offsetting options, a company who falls below a preset carbon emission amount can sell their credits to another company who is exceeding their allowed carbon emission footprint. Sound confusing? It is but, it works.
With the money generated from carbon credits, more efforts are put into energy production that does not use fossil fuels as well as the reforestation of precious forests. Green web design is a perfect example of how this can make the world a much better place now and in the future through selling extra carbon credits and helping to create more alternative energy sources all over the world.
Think about it, sure computers and networks all run on electricity but, that can be created from wind power, water power or solar power without using any natural resources at all. There’s no paper for the ads, all correspondence to and from the advertisers is done via email and the concepts are all made digitally. It is entirely possible to create, using a green web design firm entire marketing campaigns with no carbon footprint at all.
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