About Television Advertising

If you’ve ever been on a band or ever worked at a radio station, you know all about the piece of equipment called the compressor/limiter. Every guitarist and vocalist uses one of these, to make the instrument or the voice stand out in a mix. Compressors take the sound waves that make up your voice, and basically turn up only the lowest sounds, so that they are closer in volume to the highest sounds.

Nothing ever gets higher than the highest sound, it’s just that when everything is as loud as the original loud peak, it seems to hit us a lot harder. But that is really beside the point. What one wants to know is, why do the advertisers even want to make television advertising twice as loud? Do they really think that they can drum their message deeper into your head if it’s louder?