The Evolution of GI Joe Action Figures

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GI Joe’s story was about an animated American soldier which dates its foundation in 1942 and created a huge industry in recent decades. GI Joe action figures served to inspire young Americans to serve and defend the nation, not to mention its official GI Joe Collector’s Club annual meeting held for ten years.

The 10th Annual Convention was in New Orleans in the year 2006, with Sgt. Slaughter as special guest in attendance. The success of GI Joe story is both a commercial success and evidence of American heroism. Did you know that most of the recent GI action figures are based on real-life military and civilian Heroes – such as Dwight Eisenhower, John F. Kennedy, Bob Hope, Ernie Pyle, George Washington and Theodore Roosevelt?

GI Joe made its debut as an animated American soldier in June 17, 1942, which was created by David Breger in the military’s YANK magazine. The GI Joe name entered households in America, along with its movie release The Story of GI Joe in 1945. The driving force behind GI Joe’s commercialization was the toy industry.

GI Joe action figures for Hasbro Toy Company, consisted of four parts, all members of the armed forces and the United States, Action Soldier, Action Pilot, Action Marine and Action Sailor. With eavy promotion of the toy industry, it became a household name, which corresponds to the military prowess and loved by young boys and adult men in mid-1960.

Every war that the U.S. was involved in served as an inspiration to GI Joe’s storyline; back in the Vietnam War in 1970, the name GI Joe was renamed as adventure figure to give its action war theme a little downplay. The brand name often appeared in newspapers and TV reporters interviewed war heroes who share a fascination for the GI Joe action figures and collectables before they served in the army.

Since the mid 70′s, new line of GI Joe action figures were launched each year – soldier GI Joe, Kung Fu GI Joe, Star Wars GI Joe and Adventure GI Joe; the establishment of GI Joe action figures were inspired by the real life U.S. military and cultural events. To date, GI Joe has become a revolutionary action figure with both old and new generation, not to mention it is also a favorite gift for young boys and avid toy collectors cannot go amiss with these GI Joe action figures in their collection.

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